Experience

Marketing Manager

Bucks County Free Library (Doylestown, PA) – October 2021 to October 2023

  • Worked with a cross-functional team to overhaul email marketing, including segmenting, new patron onboarding, and evergreen educational campaigns, leading to an average open rate of 65% and click rate of 3%

  • Revamped organization’s organic social media marketing strategy to feature humanizing content, boosting average engagement rate to 6%

  • Plan and execute three annual fundraising campaigns, raising 90% more in the first year compared to the previous year

  • Write and design marketing collateral, including materials for new library patrons and start guides for core library e-resources

  • Solely responsible for a content calendar that includes email, social media, blog posts, media relations, and more

Website Coordinator (Freelance)

The Newtown Theatre (Newtown, PA) – October 2021 to present

  • Update and manage website, including copywriting, design, and all event pages 

  • Oversee ticketing for all events 

  • Digital graphic design work as needed 

Digital Marketing Manager

Cabin Communications (Washington Crossing, PA) – July 2015 to October 2021

  • Launched the agency’s social media service line and was responsible for paid and organic social media strategy and content creation for 8 clients across 5 social media platforms

  • Created the agency's social media scheduling and reporting protocol, including planning documents, monthly analytics reports to track KPIs, and annual reports

  • Produced weekly and monthly e-newsletters for three clients

  • Used web-based tools to manage ticket sales for dozens of client events

Staff Writer

The Indiana Gazette (Indiana, PA) – March 2013 to November 2014

  • Conducted interviews and research to write news stories for daily newspaper with a circulation of 15,000

  • Laid out pages for print publication

Editor, Graduate Editing Service

Indiana University of Pennsylvania (Indiana, PA) – September 2012 to February 2017

  • Proofread graduate students’ theses and dissertations with a focus on grammar, clarity, organization, consistency, and documentation conventions

  • Wrote executive summaries of patterns of error and areas for improvement

Marketing Coordinator, Writing Center

Indiana University of Pennsylvania (Indiana, PA) – April 2012 to May 2014

  • Wrote and implemented a marketing plan for the university’s Writing Center and Writing Across the Disciplines programs, leading to a 20% increase in tutorial sessions in the first year.