Email Marketing
Bucks County Free Library
Bucks County Free Library uses Constant Contact to design and distribute emails.
Biweekly emails about virtual programs, segmented by subscribers’ affinity for books and/or programs
Average open rate: 73.3%
Average click rate: 0.9%
Monthly emails segmented by subscribers’ affinity for books
Average open rate: 72.6%
Average click rate: 1.5%
Annual email series to all subscribers for Library Card Sign-Up Month (September)
Average open rate: 54.6%
Average click rate: 1.7%
Washington Crossing Historic Park
Washington Crossing Historic Park uses Mailchimp to design and distribute emails.
Monthly donor/supporter newsletter, segmented based on subscriber engagement level
Average open rate: 25.1%
Average click rate: 3.1%
Annual email series segmented by subscribers’ past engagement with development content and membership status at the time of the campaign
Average open rate: 30.6%
Average click rate: 7.5%
Wine on the Waterfront Fundraiser
Annual email series to all subscribers, with later messages segmented by engagement with initial content and ticket purchase activity
Average open rate: 31.3%
Average click rate: 2.9%